Sources of free Data to support Content Marketing

Sources of free Data to support Content Marketing

Data is an important component of SEO content strategy.

SEO content strategy is the plan that guides how you create, structure, and optimize content to support your search goals and business outcomes. It is a guide that governs what topics to cover, how those topics connect, who the audience is, what search intent you’re targeting, and how you’ll measure success.

The strategy aids in prioritizing content that matters, rather than creating one random blog post after another. The strategy should create real search demand and long-term visibility, not just temporary traffic spikes.

This approach to content and accuracy maps to the signals that search engines use to determine things like E-E-A-T.

Google Dataset Search

Google Dataset Search is a powerful and user-friendly tool used by data scientists to students to find Datasets on virtually any topic. While training a machine learning model, analysing public health trends, or just exploring fun facts, this platform brings together millions of datasets from governments, research institutions, and more, all in one place.

Google Data Commons Model Context Protocol (MCP) Server

Data Commons Model Context Protocol (MCP) Server capability supports the larger ambition of Data Commons using real-world statistical information as an anchor to help reduce Large Language Model (LLM) hallucinations.

MCP Server provides a standardized way for AI agents to consume Data Commons natively, enabling developers to leverage comprehensive data without the demand for learning or directly interacting with complex underlying APIs. This is dramatically accelerating the creation of data-rich, agentic applications, reducing the rate of hallucinations in LLMs.

Google Trends

Google Trends is a Google tool that provides a wealth of information used for SEO and content creation. From real-time search trends to related queries and category insights, the tool provides an opportunity to hone their strategy and optimize for better performance.

Comparing keywords from the trending searches report against those with unknown search volume would show an accurate representation of actual keyword volume.

U.S. Census Bureau

It enables you to give information related to population, economy, and geography. It offers some great visualizations you can embed within your content, too.

The Official Portal for European Data

The European Data Portal refers to a web portal offering open data published by EU institutions, national portals of EU Member states and non-member states, and international organisations of predominantly European scope.

Available data includes geography, finance, statistics, election results, legal acts, and information on crime, transport, health, the environment, and science research. This platform, which provides access to more than 1.7 million datasets, is searchable and browseable.

Data.gov U.S.

Data.gov U.S. enable accessibility to 288,289 datasets with information about a variety of topics provided by federal, state, local, and tribal governments.

Data.gov U.K.

Data.gov U.K. allow accessibility to U.K. data on a variety of topics, and the data is provided by the central government, local authorities, and the public bodies.

Health Data

An increasing number of consumers are turning to digital channels to resolve their health needs. 60% of American consumers use online scheduling tools for making healthcare appointments. Healthcare organizations and their content marketing teams are responding with enhanced digital front doors in light of recent shifts in patient behavior.

Searchable topics include issues such as public health (especially good for COVID-19 data), medical devices, environmental health, substance abuse, mental health, and others.

The World Factbook

The World Factbook contain information on 265 world entities, which is a treasure trove of data that is updated weekly with information about the world. It provides basic information on the history, people, government, economy, energy, geography, environment, communications, transportation, military, terrorism, and transnational issues.

Altmetric

Altmetric tracks and captures a range of online attention sources to published research across social media, news outlets, policy and more. It has a useful set of the top 100 most mentioned articles across 20 disciplines that have been published in a year, too.

National Centers for Environmental Information

National Centers for Environmental Information (NCEI) is a U.S. government agency that manages one of the world’s largest archives of atmospheric, coastal, geophysical, and oceanic data, archiving over 229 terabytes of data each month from over 130 observing platforms.

NCEI is operated by the National Environmental Satellite, Data, and Information Service (NESDIS), an office of the National Oceanic and Atmospheric Administration (NOAA), which operates under the U.S. Department of Commerce.

Earth Data by NASA

Earth Data by NASA program provides open access to NASA’s archive of earth science data, empowering researchers and decision makers to better understand and protecting planet.

Data.nasa.gov is NASA’s publicly available metadata repository, hosting diverse datasets related to science, space exploration, aeronautics, and more. Making NASA’s metadata publicly accessible, in compliance with the OPEN Government Data Act, fostering transparency, collaboration, and scientific advancement.

You can access more than 33,000 Earth Observation data collections through the system.

Pew Research Center

The Pew Research Center is a nonpartisan American think tank based in Washington, D.C., providing information on social issues, public opinion, and demographic trends shaping the U.S. and the world. It also conducts public opinion polling, demographic research, random sample survey research, and panel-based surveys, media content analysis, and other empirical social science research.

Centers for Disease Control and Prevention

Centers for Disease Control and Prevention is the national public health agency of the United States. It is a United States federal agency under the Department of Health and Human Services (HHS), headquartered in Atlanta, Georgia.

Covering a wide range of health topics, this site gives you access to an incredible amount of data that is browseable and searchable.

Bureau of Labor Statistics

Bureau of Labor Statistics (BLS) is a unit of the United States Department of Labor and its principal fact-finding agency for the U.S. government in the broad field of labor economics and statistics, serving as a principal agency of the U.S. Federal Statistical System.

You can find data about labor market activity, working conditions, and price changes in our economy.

Key Takeaways

Consider this list as a potent tool that can assist you in developing data-driven campaigns, staying ahead of trends, and directing your tactics, rather than merely a compilation of free data sources.

Even though information is easily available, it’s crucial to view it critically. Don’t forget to fact-check statements, confirm sources, and seek advice from professionals in the field when necessary.

Successful decisions are made by combining the power of open data with ethical research methods.