Role of Blue Ocean Strategy In Link Building

Role of Blue Ocean Strategy In Link Building

In dynamic digital marketing, link-building remains an indispensable tool for bolstering online presence and driving organic traffic. However, the conventional methods of link building reached a point of saturation, ushering in a period of intense competition and diminishing returns.

Link building heralded as a cornerstone of effective digital marketing strategies. Yet, as the digital landscape evolves, so do the challenges facing marketers in their quest for online visibility. With increasingly sophisticated search engine algorithms and user expectations continually shifting, more than traditional link-building tactics is required to yield sustainable results. Blue Ocean Strategy is one such strategy that has emerged as a beacon of hope in the sea of digital competition. This strategic framework, developed by W. Chan Kim and Renee Mauborgne, provides a roadmap for carving out uncontested market space and rendering competition irrelevant.   

Adopting the principles of the Blue Ocean Strategy enables marketers to transcend the limitations of traditional link-building approaches and chart a course toward sustainable success. Through a combination of creativity, innovation, and strategic planning, they are able to unlock untapped market opportunities and establish themselves as leaders in their respective niches.

Why Use The Blue Ocean Strategy?

Performing easy link-building techniques enables you to limit your creative mind to a small set of problems to solve. For example, if you need to emphasize paid link building, then you will focus on solving problems of staying just ahead of Google’s algorithm. However, Google is providing some direction about how to maximize visibility in your topic area with the Google Search Essentials.

Blue ocean strategy emphasizes creativity, innovation, and value creation as the cornerstone of success. Further, adopting strategic approaches provides numerous benefits for marketers seeking to differentiate themselves and unlock new growth opportunities within their niche.

How To Apply The Blue Ocean Strategy With Link Building

Step 0: Get Perspective

Gaining a clear perspective on your goals and intentions is a must. Set explicit intentions for the campaign and understand the role of links within the broader context of your marketing strategy. Recognize that links are a byproduct of value creation and innovative marketing rather than the ultimate aim. You create the conditions for a more strategic and successful link-building strategy by reorienting your attention from link acquisition to value generation.

Links are a consequence of creative marketing for your content, and the goal is not to obtain direct links from outreach. Thus, a well-run campaign will result in both direct links and latent links.

Step 1: Find Your Place

Analyze content for identifying existing pieces that are distributable or new content that takes a reasonable amount of time to create. Evaluate each potential strategy based on factors like the level of effort required, the complexity of implementation, and the team’s level of experience for ensuring achievability.

Step 2: Build A Cross-Functional Team

Link building is a multifaceted endeavor that requires collaboration across various disciplines. Assemble an internal advisory team comprising PR, content creation, SEO, and technology experts to provide insights and guidance on your link-building approach.

Foster transparency within your team by openly sharing your strategies and goals to ensure alignment and avoid conflicts of interest. By leveraging the diverse expertise of your team members, you can develop a more robust and effective link-building strategy.

Step 3: Understand The Current State

Analyze the strategies your direct competitors employ and study trends in search engine results pages (SERPs) to identify gaps and opportunities for differentiation. Create a list of strategies that direct or search engine competitors are searching for.

Utilizing tools and resources such as competitive analysis tools, SEO software, and industry reports to help in analysis and inform your decision-making process. Gaining insights into current affairs, enables developing a more informed and targeted approach to link building.

Step 4: Find Pain Point Gaps

This include address your target audience’s pain points and unmet needs. To find pain points, create a user story map, and ask questions. By understanding your audience’s underlying motivations and desires, you can effectively tailor your link-building efforts to address their needs. Further, creating a problem statement articulating the specific challenges that aim to solve with link-building efforts, enables strategies aligning with the target audience’s needs.

Final Thought:

By shifting from overused “red ocean” tactics to innovative “blue ocean” methods, businesses can tap into new growth opportunities. The Skyscraper technique exemplifies this, which highlights the significance of unique content and diverse strategies.

Applying the Blue Ocean Strategy to link building isn’t its intended use case, but a philosophy encouraging innovation through your content strategy