Detailed Insights On Remarketing And Tools For Re-engaging & Winning The Conversion
Remarketing helps you re-engage past visitors and turn them into customers, making your paid ads more effective and your marketing investment worthwhile.
Detailed Insights On Remarketing And Tools For Re-engaging & Winning The Conversion
What is Remarketing?
Remarketing is a marketing tactic that aids you in engaging with past visitors and encouraging them to convert. But as it is a paid tactics you need to prove that remarketing would be a good fit and a worthy investment for your business.
Basically, remarketing is a digital marketing strategy that helps businesses reconnect with past website or app visitors. It serves as a reminder of your brand to customers who haven’t taken a required action yet. Since these users visited your site and demonstrated an interest in your company, remarketing can significantly improve conversion rates. Since these users visited your site and showed interest in your company, remarketing can significantly improve conversion rates.
Some of the most popular platforms, including Google Ads, Facebook Ads, Microsoft Advertising, and AdRoll, are used for remarketing.
Remarketing vs Retargeting
Some marketers consider remarketing and retargeting to be the same, but they’re actually two different concepts. Originally, remarketing focused on re-engaging with customers via email, while retargeting focused on nurturing these customers with paid advertising.
Remarketing is a vast strategy that include retargeting. They both aim to re-engage customers who showed an interest in your company, but remarketing usually involves a wider range of techniques and channels, with an intense focus on email. Remarketing can also include re-engaging customers through email after they abandon their purchase, or even reaching out via phone call.
Types of Remarketing
Standard remarketing: this is the most common way brand embracing remarketing. With standard remarketing, you show tailored ads to users who previously visited your site. These ads are typically delivered through display networks and remind visitors about your products or services, hopefully enticing them to return.
Dynamic remarketing: a more personalized form of remarketing that serves ads to a single user. For instance, dynamic remarketing campaigns serve ads featuring the exact product a visitor saw when they browsed your website. This creates a much more direct and relevant connection to the shopper’s interests.
Social media remarketing: this remarketing largely focuses on past visitors to your site but social media remarketing sending ads to users who engaging via social media. To make a bigger splash on social media, this type of remarketing enables people to view and engage with your social content. Some of the most common social platforms for remarketing are Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
RLSA (remarketing lists of search ads) feature by Google Ads enable customizing search campaign o tailor your bids and ads to past visitor wile searching for related items on Google. This is making more aggressive bids and creating fine-tuned ad content for users who already demonstrated interest in your brand.
Below are some of the available tools to turn window shoppers into paying customers:
1. Google Ads Remarketing
Use of Google Ads remarketing enables re-engaging with potential customers by adding your website and app visitors to remarketing lists. You can then target these lists with ads. You can also tailor your ads to the needs of individuals in a particular audience based on their actions on your site.
Placing a tracking code on your site that collects visitor data, enabling you to target these users specifically. Google enable ads to run as text, images, and video, creating opportunities to engage with customers. This is helping people to revisit their buying journey, whenever they left off with your brand.
In Pricing, PPC for remarketing is typically between $0.65 to $1.25 per click.
2. AdRoll
AdRoll is providing an advertising platform that businesses use to retarget buyers who have visited their site but didn’t convert. A cross-channel performance dashboard enabling your marketing team to run ads across multiple networks. Use of AI enables you to make predictions based on years of experience to help increase conversions and optimize ROI.
AdRoll built for growth-minded marketer, and with powerful AI, flexible campaign tools, and seamless integrations. AdRoll helps mid-sized businesses turn complexity into clarity and clicks into customers. The AdRoll platform delivers full-funnel performance through multi-channel advertising, audience insights, and cross-channel attribution, supporting marketers across industries including ecommerce, technology, financial services, education, and more.
For B2B teams, our AdRoll ABM product extends these capabilities with account-based precision, multi-touch campaigns, and real-time buyer intelligence.
In the context of pricing, costs are calculated based on the website’s number of unique monthly visitors. For instance, for 5,000 monthly visitors, the price would be $72/month.
3. Mailchimp
Mailchimp is a very popular email marketing platform, primarily function to send newsletters and automated emails to grow your business results. Email marketing lets you connect with your customers, engage with them and build meaningful, long-lasting relationships. Mailchimp is an email service provider (ESP), built to help businesses with email and online marketing. Founded in 2001, Mailchimp has grown to become one of the top email newsletter services today.
Mailchimp specialized in engaging with customers through relevant and informed emails. Through their automation, they can seamlessly send the right message at the right time for remarketing potential buyers.
The cost of Mailchimp depends on the number of contacts. Consider a 1,500 contact plan. There are options as follows: free plan (business with less than 2000 contacts), essentials for $23/month, standard for $59/month, and premium for $299/month.
