Tactics To Get Quality Backlinks

Tactics To Get Quality Backlinks

Backlinks are crucial for ranking higher on Google, which is especially true for competitive keywords.

In 2023, Pubcon Austin, Gary Ilyes from Google, said that the importance of backlinks is over emphasized, suggesting they were not among the top three ranking factors for Google. In May 2024, Google API leaks surfaced, which rendered this statement a bit questionable. After that, he took to Twitter to accept what he said should not have been said. With API leaks, it was out in the open that backlinks are considered an important ranking factor.

Backlinks needed in SEO for achieving better rankings: There is no one-size-fits-all technique to shoot a website up the search engine results page. A combination of high-quality backlinks with organically acquired nofollow links is known to generate positive authority signals, eventually leading to better rankings and traffic.

When creating links, industry relationships, appropriate link attributes, evergreen content, and authority building. Your backlinks can truly make or break your online success, and if you want to minimize the risk, you can always reach out to a white-label link-building agency to acquire quality backlinks.

Techniques To Get Quality Backlinks For Your Website :

1. Mine for Broken Links

Broken links negatively impacting user’s experience with a site. A user eagerly searching for information clicks on a broken link to a site, likely causing frustration and potentially a lost customer. Broken link building entails finding links to pages that no longer exist and politely reaching out to the website with the broken outbound link to notify them and suggesting replacement with a link to relevant, high-quality content.

It is essential to have a healthy mix of both dofollow and nofollow types of backlinks for creating a well-rounded backlink profile.

2. Leverage Existing Relationships

Reach out to the existing network of partners, suppliers, or satisfied customers and propose collaborative projects, testimonials, or case studies showcasing your products or services, offering opportunities for mutual backlinking.

3. Monitor Brand Mentions and Unlinked References

It includes the use of tools such as Google Alerts or Mention for monitoring mentions of your brand or your competitors. In this, you will receive an email notification whenever a website mentions a designated brand name.

Coming across an unlinked reference to your website or content, reach out to site owners and kindly request them to add a backlink for proper attribution or a pertinent inclusion that would benefit their audience.

4. Publish Original Research

High-quality and valuable content creation is important for attracting backlinks from authoritative websites. Becoming a trusted content-sharing source by using expertise and original research.

Consider the psychology of content sharing. As per a recent study, 94% of respondents consider that the information they share would be useful to the recipient. In the same study, nearly half of the respondents reported sharing content as it enables them to inform others of products they care about and potentially change opinions or encourage actions.

Comprehensive guides, research studies, infographics, or industry reports serve as a go-to resource within your niche. These authoritative assets naturally attract backlinks from websites that seek to provide valuable information to the audience.

A white-hat backlink is received every time a consumer, blog, or business mentions your research.

5. Create Engaging Visual Content

Visual content like infographics, charts, or slideshows attracts attention and shares on social media platforms. Visual content is a top priority for marketers as it is easily digestible and shareable.

About 41% of marketer told that original graphics (like infographics, illustrations) help them reach their marketing goals. More than 50% marketers said about visual content in marketing strategy. Creating an infographic or any other type of visual increases the likelihood of your content being shared.

6. Publish Ultimate and Step-by-Step Guides

This helps a business to build its backlink profile. For instance, if you have written an ultimate guide to digital marketing, a writer may reference one of your points in a blog post about affiliate marketing. Crafting content that offers unique insights, solves problems, or entertains your audience is essential for attracting natural backlinks.

7. Offer Free Valuable Tools or Resources

Technology company building a free tool or a light version is an effective way to build quality white hat backlinks, which also leads to driving potential leads.  

8. Use Data Aggregators for Citations

Data aggregators refer to the process of compiling information from multiple sources, like phone and utility bills, business registration records on government websites, chamber of commerce membership rosters, and other citations for the sole purpose of providing it to search engines.

9. Leverage Public Relations

A public relations plan is the way to help build your backlink profile. It is a great way to build prominence and authority in the industry. Content syndication involves partnering with reputable vendors specializing in distributing content across various platforms, websites, and publishers.

Vendors have established relationships with news publications and can aid in amplifying content’s reach.

Each press release or article is an opportunity to add at least one backlink to your content when publishers allow it.

Extending to social media, if users find your content beneficial, they may reshare it, which aids in building additional backlinks.

10. Create a Roundup or “Ask The Experts” Blog Post

Creating a roundup or blog post by experts enables content sharing with networks, causing the content to reach a wider audience, generating valuable backlinks and exposure for your website.

11. Build Relationships with Influencers and Thought Leaders

It includes engaging influencers and thought leaders within your industry through social media, forums, or industry events. Collaboration with influencers helps in generating backlinks, exposing the brand to a wider audience, which enables followers to be more likely to trust and engage with your website.

For a larger budget, macro-level influencers give honest feedback. Then having the blog or influencer link back to your product or service. In addition, you may provide a blog or influencer with an affiliate link. When a potential customer clicks on their affiliate link, they receive a commission. The commission comes from simply clicking the affiliate link, or if the consumer makes a purchase.

This link-building endeavor requires more effort on your behalf; however, also sending higher-quality traffic, which leads to higher conversion rates.

Final Thoughts

Implementing these tactics enables marketing professionals to enhance their website’s authority, brand visibility, and organic search ranking, which ultimately drives sustainable growth and success in a competitive digital landscape.

Backlinks play a significant role in improving the prominence and relevance of your website. Acquiring backlinks without resorting to paid placement methods is a long-term investment requiring dedication, creativity, and commitment to provide value to your audience.