Introducing The New Concepts In Google For Enhancing Visibility
Rising search competition is reshaping user behavior, making top search rankings, strong visibility, and quality traffic critical for digital success.
Introducing The New Concepts In Google For Enhancing Visibility
Google is facing competitions. StatCounter shows Google’s global search share dropped below 90% and remained throughout the last quarter of 2024, marking the first such decline in nearly a decade. This is coinciding with significant legal headwinds.
The audience does not think in terms of platforms, but thinks in terms of their needs. For instance, a user might ask ChatGPT for information on sustainable materials, browse Instagram for some home design inspiration, check Amazon for product comparisons, and then Google specific brands before making a purchase.
Most industries depend on a strong online presence to reach larger audiences beyond physical stores. Digital businesses succeed by securing high CTR, attracting quality traffic, and increasing revenue. Success hinges on ranking in the top five, ideally the top three search positions.
SEO AEO/GEO and structured data: the new basics for getting found
AEO (Answer Engine Optimization) and GEO SEO are now standards for anyone who wants to remain competitive in search engines. They are based on structuring content for intelligent assistants and local searches. To do thus, it is essential to use structured data (Schema.org), create topics that answer real questions, geolocate services and content where applicable, and feed pages with reviews, testimonials and local FAQs.
Brands that provide concise, contextualized, and segmented responses are becoming more well-known as LLMs and technologies like Google Gemini and AI Mode advance. The latest essential mix is LLMs with technical structures like Schema.
In June, Fractl and Search Engine Land surveyed 2,000 consumers and uncovered a startling statistic: 82% find AI-powered search more helpful than traditional search. Marketers aren’t replacing SEO. They’re stacking new labels on it.
- GEO explains the shift.
- AEO and AISO describe the execution.
- SEO remains the connective tissue that makes it legible across the business.
AI works differently than traditional search
AI chatbots such as ChatGPT not work like Google’s algorithm and they don’t rank websites, instead they gather information and identify authoritative sources. If you need to be visible in ChatGPT, you need to change your approach.
ChatGPT and other AI chatbots and platforms look more broadly at the digital ecosystem and get information from Quora, Reddit, social media, forum conversations, and reviews. AI chatbots also understand long-tail queries in a more nuanced way than traditional search.
Furthermore AI-based advertising, like Google’s Performance Max, is becoming increasingly efficient at delivering ads on the right channels, to audiences with real purchasing intent. According to Semrush’s AI Search Revolutions report (2024), visitors coming from AI searches convert up to 4.4 times more than those originating from traditional searches. This integration makes the journey more fluid and improves the efficiency of paid media, reducing the cost per acquisition (CPA).
According to Business Research Company’s Digital Advertising Market Report 2025, global investment in digital marketing is expected to reach USD 843.48 billion in 2025, a significant increase on the USD 734.24 billion of 2024 (CAGR of 14.9%). Brands adopting ESG (environmental, social and governance) metrics associated with digital performance gain credibility and preference.
Current States of Search Engine Results
As search engine results have been changing a lot since generative AI came to center stage, fortunately taking advantage of this to improve visibility to your customers. Further, the search engines have had to change how they work in response to this big threat to their core business. Embraced it, but with change that has come changes to how search results are presented.
Omnichannel SEO strategy
To succeed today, you need to implement an omnichannel SEO strategy, maintain a strong Google presence, and be where your audience is. Omnichannel SEO refers to the practice of optimizing content and presence across all platforms where your potential customers might search for products or services.
It's not just bout ranking but about being discoverable wherever your audience is looking. Consumers are increasingly platform savvy, using different channels for different stages of their buying journey. They might discover a product on TikTok, research it on YouTube, compare prices on Amazon, and finally make the purchase decision after reading LinkedIn through leadership from the company’s SEO.
AI Works Differently Than Traditional Search
AI Chatbots such as ChatPT don’t work like Google algorithm, don't rank websites, instead they gather information and identify authoritative sources. To change the approach:
- Being a recognized name in your industry increases your chances of being mentioned.
- Being featured across multiple platforms strengthens your authority and increases visibility in AI chatbots
- Get references from other respected sources that help in building trust
- Have clear, conversational, and structured content that AI chatbots can reference and find
- Build trust and credibility through positive reviews and ratings.
