Insights On SEO Reporting Tools

Insights On SEO Reporting Tools

SEO insights enable you to gain a deeper insight into your company’s current organic traffic sources and find out exactly how consumers are arriving at and interacting with your website. Understanding the needs and behaviours of your prospects and customers, you can create and tailor relevant content, putting your time and money where it is likely to see a good return on investment and providing SEO optimized content that is valuable and useful.

SEO reporting tools serving up the insights, information, and data you need to continually evolve your SEO strategy across every channel or touchpoint (from blogs and landing pages to social networks and beyond). In the hyper-connected tech-driven age, a mix of accessible SEO analysis tools exist shedding detailed light into where your on-page and off-page SEO methods work and the areas that might need improvement.

Cost, accessibility, and features are the common threads of comparison for SEO reporting tools. To truly get the best use out of an SEO reporting tool for your agency, you will need to consider several key details, including scalability, customisation options, integrations, and access to support. What might be considered a subpar tool could be a game-changer for an agency. Due diligence and research are the keys to knowing what will work for your team. 

Essential requirements of SEO reporting tools

1. Accurate and current regional data. In SEO reporting, software must have access to accurate and current regional data localized to your client’s targeted region. Tool must update data regularly and with reliable accuracy so you can make informed decisions about where your client stands against competition.

2. Integration with third-party tools. The ability to report on all KPIs in one place is essential, particularly for full-scale digital marketing campaigns. The more available integrations with third-party tools like Google Analytics, Google Business profile, Majestic, the better it would be.

3. Scalability. The right SEO reporting tool should work well for your current business size, and leave room for expansion as onboarding more clients.

4. Strong Suite of Features like position tracking, backlink monitoring, competitor data, and analytics is a bonus if the tool has reporting features for social media, email marketing, call tracking, and/or paid ads to make it a full-suite digital marketing software.

5. Continually Improving and Updating Features is essential as we continue to transition from website optimization to web presence optimization.

6. Ability to Customize Reports. Each clients have different KPIs, objectives, and priorities. Presenting the information that clients need to see is paramount for successful campaigns and retention. Reporting software of choice should be able to emphasize the correct data at the right times.

7. Ability to White Label Reports. White labelling helps keep branding consistent and gives a professional sheen to everything you send a client’s way.

8. Access To Support Resources. Quality support resources aid in finding a detour when encountering a roadblock. A detailed support documentation, a chat feature/support desk, or responsive customer support on social media, finding the help you need for solving the issue.

9. Cost-to-value ratio. With a proper process, time investment, and using support resources, it is possible to get better results from a free reporting tool than one that breaks the bank, which means automated summary reports or 24/7 client access to the dashboard.   

Top SEO Reporting Tools    

1. SEMrush

Semrush is one of the most SEO-focused reporting tools on the list, reflected in its features. It provides a full suite of tools that can be learned at an intermediate level. But, a major downside of Semrush, particularly for cost-conscious agencies, is that an account comes with only one user login. Semrush has both branded and white-label reports, depending on subscription level. Further, it uses proprietary data stream, tracking more than 800 million keywords. Though it don’t fall specifically under the scope of SEO reporting, Semrush’s innovation makes it a one-stop shop for many agencies.

Project features include Ad Builder, which helps craft compelling ad text for Google Ads, and Social Media Poster, which allows agencies to schedule client social posts. Combining such diverse features under the Semrush umbrella offsets its relatively high cost, especially if you can cancel other redundant software.

2. AgencyAnalytics

AgencyAnalytics is a quality introductory/intermediate reporting tool for agencies. Among the tools on this list, it is one of the easiest to use for small to mid-sized agencies, which starts at $12 per month, per client, with unlimited staff and client logins. AgencyAnalytics comes with 70+ supported third-party data integrations. However, this reliance on third-party data means you may have incomplete reports when there is an interruption in the transmission.

The new integrations are always being added; they can be glitchy at first, making them unreliable to share with clients until stabilized. The ability for clients to log in and view daily data updates, it provides real-time transparency. Automated reports can be customized, and the drag-and-drop customized dashboards make it easy to emphasize priority KPIs.

Final Thoughts

There are a huge number of quality SEO reporting tools on the market. Their value depends on their ability to work for your clients needs. Agency Analytics prioritizes client access and Semrush has innovative features. SE ranking has a good cost-to-value ratio, and Looker Studio has advanced reporting capabilities, withstanding a higher barrier to entry. Furthermore, new and emerging tools might have some additional appealing features that fulfill the gaps that other software creates despite being a great solution.

Once you weigh the factors that matter most for your agency, you can find the right SEO reporting tool. No need to sign up for a full month’s usage, exploring walkthrough videos and reviews from current users.