How To Set Up Google Keyword Planner

How To Set Up Google Keyword Planner

The Google Keyword Planner is used for keyword research in search campaigns. This free tool is used to discover new keywords related to business and see estimates of the searches they receive and the cost to target them. The planner also provides another way to create a search campaign that is centered around in-depth keyword research.

The tool is used by advertisers based on Google-suggested phrase terms as the primary foundation. It helps one discover relevant keywords for search campaigns, ensuring ads reach the right audience.

Benefits of Keyword Planner :

• Discover new keywords
• See monthly searches
• Determine cost
• Organize keywords
• Create new campaigns

Why Use Google Keyword Planner for SEO?

Google keyword planner provides the ability to look for keyword insights and is a free alternative, enabling the conduct of keyword research. Suppose you don’t have access to any paid tools yet. In that case, keyword planner aids in identifying what is essential in a keyword research tool, so you know what features to look for when shopping around later.

Keyword Planner Setup

Step 1: Access Google Keyword Planner

Firstly, you need to have a Google account to use Google Keyword Planner. Log in if you already have an account. Click on the “Tools” menu item to the left of your screen and choose “Keyword Planner”

Upon logging into keyword planner, you would be presented with two options: “Discover new keywords” and “Get search volume and forecasts.” Coming to SEO-focused keyword research, these tools are enough to generate thousands of potential keywords.

There are a lot of features in the tool (like keyword bidding features) that won’t be useful if you are using this tool to find keywords for SEO. With that, it is time to show how to find SEO keywords using each of the tools built into the Google Keyword Planner.

Step 2: Choose Your Tool

Upon logging into keyword planner, you would be presented with two options: “Discover new keywords” and “Get search volume and forecasts.”

The Discover New Keywords tool is ideal for finding new keywords. The field above this tool says: “Enter products or services closely related to your business.” To help you get the most out of this tool, break down each of the two main options: ‘start with keywords’ and ‘start with websites’

‘start with keywords’ phrase described your business (for example, ‘weight loss’ or ‘coffee’), enabling you to access Google’s internal database of keywords for different industries.

‘start with website’ is designed for Ads users. You can sometimes find a few solid keywords here using your site’s homepage or an article from your site.

On the keywords results page, you will be shown how to use that part of the keyword planner later in the guide.

The search volume and forecasts feature is only really useful if you already have a long list of keywords and just want to check their search volume. To use it, copy and paste a list of keywords into the search field and hit “Get Started.”

You’ll also see the same Keywords Results Page you see when you use the “Find new keywords” tool.

Step 3: Filter and Sort the Results

Filter the list of keywords down to a smaller list of best terms. In the “Keywords Result Page”, at the top of the page, there are four targeting options: Locations, Language, Search Networks, and Data range.

Step 4: Analyze the Keyword Ideas Section

Keyword (by relevance) is the list of keywords that Google considers most relevant to the keyword or URL you typed into it.

Avg. monthly searches is a range and not a super-accurate indicator of search volume.

Competition is simply the number of advertisers that are bidding on that keyword. But is useful to see if a keyword has any commercial intent.

Top of Page Bid is another great way to evaluate the size of keyword’s monetization potential. The higher the bid, the more lucrative the traffic tends to be.

Step 5: Choose a Keyword

Consider a keyword that is somewhat broad but also describes your product, service or content idea. For example, you run an e-commerce site that sells organic food. Keyword like “organic coffee” would work great. So pop the keyword into the field and click “Get Started.”

There are dozens of different factors to look at. Choose keywords based on three main criteria: search volume, commercial intent, and organic SEO competition.  

Mining the Data for Strategies

For increasing the number of keywords, phrases, or subjects you cover for your domain, finding new keywords is a terrific alternative. The URL of a domain can also be used to assist in weeding out recommendations that don’t fit your company. This implies that any keywords associated with a service or product that you do not provide will be filtered out by the domain you use.

This will provide you with suggestions for relevant keywords, the monthly search volume, the degree of competition, the change in demand over time, and the cost per click (CPC). To get more varied keyword ideas, you might expand your search to include more terms.

Additionally, you can refine it to the desired region, language, and time range parameters. You will be able to filter based on options like brands or non-brand, new or used, depending on your search themes, if you wish to be even more specific.

Final Thoughts

Keyword Planner is used in many ways besides its initial creation, emphasizing PPC space.

It is recommended to use tools for complementing each other rather than using only one. Forming an entire SEO strategy by using only Google Keyword Planner and maybe some other acquisition strategies as well.