How to Increase Google Discover Visibility Naturally Using These Ranking Signals

How to Increase Google Discover Visibility Naturally Using These Ranking Signals

Some of the most important content quality signals for Discover.

1. E-E-A-T: Experience, Expertise, Authoritativeness, Trust
2. Engagement Metrics
3. Strong Visuals & Headlines
4. Technical SEO & Mobile Optimization
5. Freshness & Topical Relevance

E-E-A-T: Experience, Expertise, Authoritativeness, Trust

• Experience: Firsthand, real-world familiarity with the subject
• Expertise: Deep knowledge and skill in your content niche
• Authoritativeness: Recognition from other trusted sources
• Trustworthiness: Accurate, unbiased, and reliable information

Engagement Metrics

• High click-through rates (CTR)
• Long on-page time
• Return visitors

Strong Visuals & Headlines

• Discover is highly visual. Users are likely to scroll past content if you don’t stand out immediately.
• Accurately reflect the content of your article, post, or whatever writing.
• Engaging headlines, images, and videos perform better, especially when those assets are optimized for mobile

Technical SEO & Mobile Optimization

You do need a well-optimized site, which includes:

• Fast load times
• Mobile-friendly layouts
• Structured data
• Internal linking & link building
• RSS or Atom Feed
• Google Web Stories

Use Google Search Console (GSC) for monitoring your performance and statistics.

Unlike Google Analytics, it has a dedicated tab for monitoring Google Discover traffic.

Freshness & Topical Relevance

For content to have a better chance of showing up in Discover feeds, it should be:

• Accurate
• Timely
• Trending
• Helpful
• Continuously updated

To discover what users search for, try:

• Google Search
• Google Search Autocomplete
• Google Trends

6 Must-Do Tasks to Boost Visibility

Google Discover is a powerful tool for news publishers, providing personalized content recommendations to millions of users. Unlike traditional search results, Discover showcases content based on user interests, making it an excellent opportunity to grow your leadership.

Getting featured on Google Discover requires intentional optimization strategies tailored to its unique algorithm.

Detailed checklist to help news publishers for optimizing their content and enhance visibility on Google Discover.

        1.Post Daily to Stay Relevant and Engaging

• Consistency is key. Prioritizing fresh, timely content aligns with trending topics and user preferences
• Ensure posting new articles everyday for keeping your content fresh and relevant
• Update content with new information
• Avoid publishing outdated or irrelevant content

        2.Optimize Images to Meet Google’s Guidelines

• High-quality visuals play important role in attracting clicks on Google Discover, while poor-quality images or blurry thumbnails deter users and reduce engagement.
• Use images that are at least 1200 pixels, which is Google’s preferred size
• Ensure images are clear and not pixelated
• Add descriptive text for accessibility & improved SEO

        3.Use Catchy, Click-Worthy Content Titles

• Make your title compelling and intriguing without being misleading
• Misleading titles can harm credibility and reduce Discover appearances

        4.Prioritize Mobile Optimization for Better User Experience

• Google Discover is primarily accessed via mobile devices
• If websites are not optimized for mobile users, you could lose potential traffic
• Ensuring site adaptability seamlessly for all screen sizes
• Check the site using Google’s Mobile-Friendly Test for identifying and resolving usability issues
• Smooth mobile experience not only Discover rankings but also enhances user satisfaction, encouraging repeat visits

        5.Leverage Structured Data and Metadata for Discover Visibility

• Structured data aids in understanding your content better, enhancing the likelihood of being featured on Discover
• Use a schema for defining your articles as structured content for search engines
• Enhance navigation and help users understand the structure of your website

        6.Try Google Web Stories

• Web stories are a powerful tool for driving engagement on Google Discover
• Snackable, mobile-first visual stories are easy to create and consume
• Google displays Web Stories in the Visual Stories section of Discover, offering great exposure for your content

How Google Discover Works

Google makes content eligible to appear in Discover once it has been indexed, and Google has determined it doesn’t violate its content policies.

Similar to the AI-driven video recommendations made by platforms such as TikTok and Facebook, Google Discover uses an algorithm to create a custom feed.

Discover has moved the search engine toward “query-less search”, in which the understanding of the individual user replaces the understanding of a singular query.

Google Discover automatically shows personalized content based on the user’s search history, browser history, app activity, and location (dependent on your Google account setup and privacy settings)

How to Use Push Notifications for Boosting Google Signals

By getting a dedicated reader base that is always ready to consume your new content.

Push notifications are a great way to alert your dedicated readers that new content is out.

And they will feed your Google Discover algorithm data

Many publishers avoid push notifications, believing they’re too promotional or might harm user experience (UX).

But modern push notification platforms enable you to take a more hybrid approach, combining editorial updates with monetization to boost visibility.

Why Hybrid Push Notifications Help Boost Discover Visibility

Push notifications help your content get discovered organically by:

• Increasing CTR with a second wave of distribution
• Driving fast engagement shortly after publication
• Bringing back repeat readers to increase session depth
• Boosting behavioural signals that Google uses to judge quality

Higher engagement signals that your content is valuable, which leads to an increase in the chances of it being featured on Discover.

Discover traffic is largely made up of new visitors, which is responsible for providing a fresh opportunity for growing the subscriber base. Once users opt in, you can keep re-engaging them, creating a cycle of rising visibility, CTR, and traffic.

How To Implement Hybrid Push Format to Get on Discover Faster

With a tool like RollerAds, you can gain a streamlined way to:

• Send personalized push notifications for your latest content
• Mix promotional and editorial messaging without spamming your readers
• Increase engagement, retention, and revenue simultaneously

To truly stand out and amplify your chances, pairing content strategy with smart tools, such as hybrid push notifications from RollerAds, can make all the difference.

Engaging your audience through push updates not only drives more clicks but also signals content quality to Google, boosting your Discover reach.