Detailed Insights On Link Building Tools

Detailed Insights On Link Building Tools

The old automated link-building tools automatically placed content, such as KontentMachine or GSA’s Search Engine Ranker; modern tools have moved to manual research and outreach platforms. Four categories include link research, prospecting & outreach, reporting, and AI-powered tools. Emerging technologies that are powered by AI are making the link-building process easier.

Link building tool collects a list of link-building opportunities for your domain and provides you with a management interface to run an outreach campaign in order to potentially acquire links. Having this tool directly in Semrush makes it easy to run competitive analysis on your SEO rivals and operate an outreach campaign at the same time. Link-building tools are software programs designed to make the entire process of acquiring links easier, faster, and more effective. They help you identify high-quality sites that can link back to yours, track your progress, and monitor your competitors.

Link Research Tools

Link research is vital for figuring out what type of sites you should be approaching, which includes establishing quality criteria, categories of sites, authority metrics, and others. Majestic and Ahrefs are two research tools providing large databases and robust reporting.

Majestic is used for the data that can be used to identify the types of sites you should be generating links from. In contrast to Majestic, Ahrefs has some reports that are much easier to run inside the tool, but certainly cost more. Reports that are used in Ahrefs over Majestic: Pages>Best by links and Pages>Best by link growth. 

Prospecting and Outreach Tools

Finding highly relevant sites that may link to your content is the most excruciating part of link building. Creating a large site and bulk outreach saves time, but when evaluating your link-building success on links gained per hour and the quality of those links, it’s best to handle prospecting manually or in a semi-automated approach. Five tools include Pitchbox, BuzzSumo, Hunter.io, BrightLocal, and HARO.

Pitchbox is one of the pricier tools, but integrated prospecting helps reduce the time to qualify sites. The prospecting sites list builder and SEO metrics are integrated right into the opportunities report, making the tool stand out.

BuzzSumo tools are for building lists of blogs, influencers, and authors. Out of all the prospecting tools on the list, BuzzSumo has the best filtering options. You can use the tool for a lot of purposes, but for link building.

Hunter.io browser extension, finding email addresses for easy contact options, helps in cutting down on time spent sifting through About pages.

BrightLocal is the tool with the best value for submitting and managing citations. Citation monitoring and citation building are two components that enable figuring out how you are ranking based on the local competition.

HARO is traditionally used in the journalism world, also helps link builders. It connects you with credible sources and allows you to build natural backlinks.

Reporting Tools

Reporting tools fulfil the lack of custom reporting or the ability to associate links to ranking performance. Tools that solve issues are AgencyAnalytics and Cyfe.

Agency Analytics automatically populates the dashboards with data from Moz and Majestic, connecting that data to critical performance metrics, such as ranking and organic traffic. Qualified traffic converting to leads or sales is the purpose of link-building and SEO efforts, so the reporting needs to make a connection between them.

Cyfe tool was built out as a hybrid between Google Sheets and Agency Analytics, meaning it is very customizable but can also automatically and easily aggregate data from multiple sources for creating a meaningful report.

AI-Powered Tools

AI-powered tools are simplifying otherwise complex and time-consuming tasks. Some of the processes require a human touch, evaluating how performance is impacted while integrating AI into your processes. Tools include Link Whisper, Postaga, and CTRify, which use AI for discovering opportunities and automating processes.

Link Whisper is useful for internal link building. AI technologies providing automatic link suggestions as content is produced also help you in recognizing old content that needs more links directed to it. The tools also automate links based on keywords and provide internal link reporting.

Postaga does everything from finding opportunities to initiating outreach. AI comes into play with the outreach assistant, finding relevant information from influencers to include in emails.

CTRify is a WordPress plugin for content creation. All it takes is a single keyword, and the AI creates the content you need for a specific campaign.