Correlation Between On-Page SEO Score And Domain Authority In SEO
Domain Authority is a Moz metric that predicts how well a website can rank in search results, based on strength and relevance.
Correlation Between On-Page SEO Score And Domain Authority In SEO
Domain authority is an important concepts in SEO (Search Engine optimization) that help assess the strength and relevance of websites and individual web pages. It is a metric that was developed by Moz that predicts the possibility of a website ranking in SERPs. Domain authority ranges from 1 to 100. The greater the score, the more likely it is to rank.
Page authority (PA) is a score developed by Moz that predicts how well a specific web page would rank on SERP. Page authority scores range from one to 100, with higher scores corresponding to greater ability to rank. Page Authority is based on data from our web index and takes into account dozens of factors. Like Domain Authority (DA), it uses a machine learning model to identify the algorithm that best correlates with rankings across the thousands of SERPs that we predict against, then produces Page Authority scores using that specific calculation.
More technically, page authority is calculated in the same way as Domain Authority, but at the individual page level. It is based on data from a robust Link Explorer web index and includes link counts and dozens of other factors. It's important to know that PA does not take into consideration specific on-page elements like keyword use or content optimization.
Like Domain Authority and Brand Authority, Page Authority is calculated using a machine learning algorithm and will fluctuate as the data fed into the algorithm changes. For this reason, it's best to use Page Authority as a relative metric to compare against other pages rather than an absolute value "scoring" the rankability of any one page.
Factors influencing Page Authority Score include the domain authority on which the page is hosted aids in determining the Page Authority score. Secondly, the number and quality of links pointing to the page and the high-quality backlinks from authoritative sites significantly boost page authority. Further, higher-quality content meets user intent, improving the authority score. Furthermore, the use of header tags and internal links of organization and structure of the page’s content is also responsible for impacting the page's Authority score. Factors like page loading speed, mobile responsiveness, and overall user experience can enhance your Page Authority. The page’s social media presence and engagement influence its authority score, while social shares and interactions indicate the content’s popularity and relevance.
High On-Page SEO Score With Low Link Authority
A new website takes time for building link authority, hindering its overall score. Likewise, if a website has limited backlinks or poor-quality backlinks, it can struggle to achieve a high link authority score, even if its on-page SEO is strong.
Niche industry struggling to create link authority without a consistent link-building strategy. Some industries have fewer websites and less competition, enabling achieving a high on-page SEO score easier.
Content Strategy and Link Authority
Creating and structuring content pillars become a fundamental strategy for gaining SERP visibility and authority, that not only crucial for delivering value to your audience but also plays a significant role in optimizing SEO. systematically organizing content into pillars, brands and businesses can establish a robust foundation for their SEO efforts, ensuring that their content not only reaches the intended audience but also resonates with them.
Building topical authority in SEO is crucial for enhancing a website's visibility and credibility. This process involves strategic internal link building and content creation.
Building topical authority in SEO is crucial for enhancing a website's visibility and credibility. This process involves strategic internal link building and content creation. By focusing on building a solid foundation of quality links and authoritative content, websites can significantly improve their SEO performance and establish themselves as leaders in their respective fields. For instance, a tech blog gains links from major technology news portals that not only elevate its authority but also expand its reach and readership.
Final Thoughts
On-page SEO and link authority are closely related but are different; a website can have a high on-page SEO score but low link authority due to various factors like limited backlinks, poor-quality backlinks, being in a niche industry, limited content, and a lack of social media presence.
For achieving high on-page SEO and link authority, a website demands a comprehensive SEO strategy that includes both on-page and off-page optimization and, a strong content strategy and social media presence.
