AI & SEO-Driven Content Marketing: How to Calculate True ROI for B2B Companies in 2025

AI & SEO-Driven Content Marketing: How to Calculate True ROI for B2B Companies in 2025

Connecting SEO to Revenue

SEO plays a large role in future conversions. In fact, it aids in discovering a brand, tool, or company.

SEO also helps in providing easy-to-discover content with informational intent, which helps in nurturing prospective leads into a sale.

Prospect’s journey:

• Start from the first time they find your optimized webpage on the search engine results page.
• Moves into nurturing, where your B2B prospects typically perform months of extensive product research via traditional searches and AI results before a sale is closed.

How Do Tie SEO to Company Revenue?

C-suite is likely to recognize the demand for SEO content and is prepared to invest in a strategy incorporating AI search.

However, you need tools to validate the investment and clearly showcase it for your higher-ups.

How to Keep Revenue High when SERPs are Changing

AI is continuously accelerating the evolution of SEO.

Make sure that the high-performing pages:

• Continue to rank in traditional SERPs
• Appear in Google’s AI overviews
• Get referenced by the Gen AI tools on which your audience relies

Step 1: How to Create Content that gets seen in Traditional Search and AI Overviews

Shifting consumer search behaviour enables creating, optimizing, and measuring the ROI of content sourced by leading AI tools. This means appearing in AI overviews and AI answers containing list-based content and product comparisons.

• Search your brand and see what each AI tool recommends
• Optimize your existing content & strategy to feed AI’s answer base

Step 2: Understand all Aspects of the Real Cost of SEO Content in 2025

AI influence on content discovery, which leads to increased cost of doing SEO.

To accurately assess the cost of SEO-driven content in 2025, you need to go beyond production budgets and organic traffic.

• Break down your true SEO investment
• Monitor content performance over time
• Map content to buyer Journey Stages
• Adjust, monitor & Pivot

Step 3: Incorporate Multi-Touch Attribution into your Revenue Calculations

Understand how tricky it is to tie ROI to AI Overview responses, nurturing prospects.

People are creating their own attribution models to calculate ROI.

People use tools that are built specifically for this new calculation.

The only way to accurately calculate cost in B2B SEO is to capture the engagement with content throughout the buyer journey, which conventional attribution models don’t credit.

Incorporate these Blindspots: Pre-Acquisition & The Post-Lead Journey

Substantial blind spot in SEO measurement occurs when a company exclusively emphasizes pre-acquisition activities, meaning everything that happens before a lead is added to your CRM.

Typical journey enterprise clients take in an account-based marketing approach:

• After multiple organic searches, a prospect converts into a lead from direct traffic
• After being qualified as an SQL, they are included in an email sequence that they never respond to, but return through a Google Ads campaign promoting a white paper
• They download it from an organic search visit and continue reading more blog articles for understanding your product and the outcomes they hope to achieve.

Can your marketing team track how each channel (direct, paid search, and organic) influenced the deal throughout the sales process?

By monitoring what SEO-driven content leads engaged with before a sale, multitouch attribution technologies enable marketers to finally connect SEO content to observable business consequences.

Heeet Makes SEO ROI Calculations Easy

Heeet, an end-to-end attribution solution connecting SEO efforts and interactions generated from content marketing to revenue by highlighting their impact throughout the sales cycle within Salesforce.

Proprietary cookieless tracking solutions collect more data to make sure that your decisions are based on complete, unbiased insights rather than partial or skewed information.

Traditional SEO measurement often relies on first-click or last-click attribution, which fails to capture SEO’s entire influence on revenue.

Heeet places SEO on a level playing field by providing full-funnel attribution tracking to SEO’s impact at every customer journey stage.

Helping marketers determine whether SEO-driven content is the first touchpoint, one of the many intermediary interactions along the lengthy B2B sales cycle, or the final conversion leading to a sale to pinpoint SEO’s cumulative influence on your pipeline. Heeet actively tracks every touchpoint and ensures that the actual impact of SEO is neither underestimated nor misrepresented.

This is empowering businesses to make informed, data-driven SEO strategies and investment decisions as Heeet delivers a complete view of how different personas in the buying committee interact with each piece of content and where they’re converting.

Measuring ROI is non-negotiable and hinges on precise revenue tracking and a thorough understanding of costs.

Heeet streamline the process of measuring ROI by directly integrating SEO costs into Salesforce, covering all production expenses like software, human resources, design, and other strategic investments.

Heeet delivers a straightforward, unified view of previously fragmented data within Salesforce, for confidentially assessing SEO ROI with a single tool. Businesses can accurately evaluate SEO profitability by linking these costs to SEO-driven revenue.

SEO is all about driving impactful engagement with quality content referenced in the multiple search tools that buyers use. Heeet track these content prospects and ties them directly to revenue outcomes, which ultimately provides critical insights to marketing and sales teams to propel them forward. Further, integration of Google Search Console helps marketers to draw more data into Salesforce for getting a unified view of their content’s performance in a single place and connecting search intents with business outcomes.

This ultimately enables marketers to align ranking position with search intent and revenue, which enhances content strategy and tracks performance over time.

For B2B marketers, pairing their SEO content with a paid strategy enables Google Ads updates to see the exact search query that prospects typed before clicking on a search result. This ultimately enables SEO experts and copywriters to gain the intel they need for reducing their cost per lead by creating content they know their audience is searching for