Advanced Link Building

Advanced Link Building

Advanced link building is a sophisticated approach to acquiring high-quality backlinks that goes beyond the basics of traditional link-building methods. To stay one step ahead of others in your niche, advanced link-building tactics take a more strategic and nuanced approach, focusing on long-term benefits and amplified results.

Because advanced link building requires a deeper understanding of your industry, audience, and SEO strategy, it enables you to implement strategies that can help you find more link-building opportunities, build a more robust backlink profile, increase ranking in the SERPs, and drive more traffic to your website.

Advantages of Advanced Link Building Techniques :

• More diverse backlink profile: It includes creating links from various source types and industries, strengthening the overall link portfolio as search engines favour natural link diversity.
• Increased site authority: These sophisticated methods earn high-quality backlinks from authoritative domains, boosting your site authority.
• Building industry connections: It includes establishing relationships with industry leaders, journalists, and influencers who provide ongoing collaboration opportunities.
• Improved brand visibility: Strategic link placement exposes your brand to new audiences across multiple platforms and publications, expanding market reach.

Advanced Link Building Techniques :

1. Broken link building
2. Tiered link building
3. Competitor backlink analysis
4. Digital PR & Linkable Assets
5. Link Reclamation
6. Skyscraper technique
7. Niche edits
8. Influencer link building
9. Thought leadership content
10. Newsjacking
11. Automated link building
12. Cloud stacking
13. Event link building
14. Podcast link building

Offering Services for Publicity

What audience needs or loves related to your products or services. Think about the audience that needs a solution that you and your staff provide. For instance, a travel company that pays people to travel the world and blog about it. They get content for their sites, but the value of the copy diminishes once the person’s trip ends.

Need for link building strategy: Link-building strategy plays into people’s aspirations and emotions. When you tap into emotions such as laughter, anger, jealousy, ambition, empathy, sympathy, etc. you inspire action. People are dreaming of travelling the world.

Bloggers, media companies, and others are likely to write about it and link to the campaign, but you need to do the work of getting the word out, via:

• Email and SMS your customers to let them know about it
• Running social media ads to the public using interests and demographics for targeting
• Adding a specific ad group for people who work in the media and contribute to getting your content in front of the right eyes.
• Sponsor a booth at a tradeshow for the industry where you advertise your service and the job opportunity. It could be TBEX, which is for travel bloggers, and Taste Maker, for food bloggers.

Hosting Offline Events for Local SEO Backlinks

1. Medical practices able to host a weekly or monthly closed event to teach parents and children how to administer injections for diabetes or allergy shots in emergencies such as anaphylactic shock. It can also be a community centre volunteer who learn how to administer Narcan for overdoses and detect specific types of overdoses to apply the correct treatment.

2. Anyone with space and a slow night each week can host meetups and groups like group therapy or Alcoholics Anonymous (AA), knitting or crafting circles for widows or people who just moved to the area and are lonely, or a safe space for studying after school when parents have to work.

Doing such good things for the community. As a bonus, it can be a media-worthy pitch when they need a feel-good story for PR.

3. Organizing pop-up events, like animal adoptions, local designers, crafters, or bakers, to display for a day or a week. Hosting a new pop-up enables businesses to become a go-to resource for community engagement. Complementary brands send social media signals and traffic to your store, bringing new customers as they announce the pop-up, and get citations as people want to know how they can grow or discover new things in their cities.

What about Sponsorships

Don’t buy sponsorships solely based on backlinks, but backlinks result from being a sponsor.

Create media-worthy content at the event or initiatives that would inspire people to mention your company over others. This works for niche companies like SEO tool providers and SaaS solutions at local, national, or international levels. Also, it does work for mining and lumber companies or local restaurants and chains, as well as for marketing agencies, performers such as singers and actors, and even a veterinary practice.

For example, Conferences have media companies, bloggers, and coverage such as crazy. Consider your booth and the PR stunts you can do within your industry. Some booths bring in celebrities, and everyone wants to take a photo with them. These booths are also mentioned in the conference roundups, and you can request backlinks.

Final Takeaway

The ultimate goal of advanced link building is to bring links to your site organically with minimal need for manual outreach, while acquiring more quality links at scale. The techniques tend to have a snowball effect when done well, or build enough authority that you become a recognized brand and entity related to your products and services.