Best Google Tools for Productivity & Marketing

Best Google Tools for Productivity & Marketing

The very first Google tool was Adwords, launched on October 23, 2000.

Gemini is the latest Google tool that has a considerable impact on the world.

Google Maps launched in 2005, and probably the biggest of all Google tools, Google Docs, launched in March 2006.

1.Google AdMob

AdMob provides a way for Google to help app developers earn more money from their apps. AdMob works by matching ads to your app based on criteria you set. The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you earn would vary.

Google AdMob, launched in 2006 and acquired by Google in 2010, is used for conveniently adding ads to mobile apps.

2.Google Ads

Google Ads, launched in 2001, are used for reaching new customers.

Google’s online advertising program guides you in designing to get you up to speed quickly for creating successful ads and turning your advertising investment into revenue.

There are 5.35 billion unique internet users, which is a way to access new audiences through online advertising.

3.Google AdSense

Google AdSense program is run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience.

It allows you to monetize your presence by serving ads to your viewers or visitors.

4.Google Alerts

Google Alerts helps you to stay on top of all the important things. You will get email notifications anytime Google finds new results on topics you care about.

If, for example, your reporter covers a specific beat, creating alerts on relevant keywords would help you stay up-to-date with emails supporting research.

You can set up Google Alerts for notification when your business is mentioned online, which enables you to share positive mentions and potentially respond to negativity promptly.

5.Google Analytics (GA4)

Google Analytics 4 (GA4) is a comprehensive analytics tool for both websites and apps that lets you see how users engage with your platform, so that you can adjust your marketing efforts for better engagement.

Google Analytics (GA4) launched in 2020 (replacing Universal Analytics) used for measuring website traffic and app usage.

This is an important tool for anyone with an online presence for better understanding their impact and optimizing elements of it. Without measuring the results of changes you make to your website.

6.Google Arts and Culture

Google Arts & Culture is an online platform of high-resolution images and videos of artworks and cultural artifacts from partner cultural organizations throughout the world, operated by Google.

It uses high-resolution image technology that enables the viewer to tour partner organization collections and galleries and explore the artworks’ physical and contextual information. The platform further includes advanced search capabilities and educational tools.

With the growing online platform, Google Arts and Culture has helped in digitalizing the world of culturally significant artworks and artifacts, which means that people can explore the galleries of countries thousands of miles away.

7.Google Assistant

Google Assistant is an outgoing virtual assistant software application developed by Google that is primarily available on home automation and mobile devices.

Google Assistant is a virtual assistant launched in 2016, used for running voice searches on smart devices. It allows you to perform voice searches by speaking to your device rather than typing out your query.

If you have a smart home, you can also control it using Google Assistant rather than needing to go into apps for making manual changes.

8.Google Authenticator

Google authenticator is a software-based authenticator by Google, that implement multi-factor authentication services using the time-based one-time password (TOTP; specified in RFC 6238) and HMAC-based one-time password (HOTP; specified in RFC 4226), for authenticating users of software applications.

It was launched in 2010, used for establishing extra layers of digital security.

Multi-factor authentication feature adds depth to the security of online presence, requiring more evidence while logging onto a service or profile.

9.Google BigQuery

BigQuery is the autonomous data to AI platform, automating the entire data life cycle, from ingestion to AI-driven insights, so you can go from data to AI to action faster.

For working with large quantities of data, the tool is worth knowing. Fully managed by Google, this petabyte-scale, low-cost, serverless ‘data warehouse’ makes use of the Google Cloud Platform.

Gemini in BigQuery features are now included in BigQuery pricing models.

10.Google Business Messages

Business messages is a rich, asynchronous messaging service that enables users to engage with brands from a variety of entry points like Google Search, Maps, Ads, and the brand’s own channels.

Google Business Messages launched in 2017, used for having conversations with customers online.

It allows you to interact with your customers through several digital touchpoints, like Google Maps, Google Search, and your own website, either via desktop browser or mobile apps.

Other Google Tools include-

11. Google Business Profile
12. Google Calendar
13. Google Charts
14. Google Chat
15. Google Chrome for Developers
16. Google Chrome Remote Desktop
17. Google Digital Garage
18. Google Docs
19. Google Drawings
20. Google Drive
21. Google Fonts
22. Google Forms
23. Google Gemini
24. Google Gmail
25. Google Keep
26. Google Lens
27. Google Local Services Ads
28. Google Looker Studio
29. Google Manufacturer Center
30. Google Maps
31. Google Meet
32. Google Merchant Center
33. Google News
34. Google Patents
35. Google Public Data Explorer
36. Google Scholar
37. Google Search Console
38. Google Sheets
39. Google Shopping
40. Others

Using Google Tools to Help Improve Marketing

There are a huge number of services available that can help push your marketing efforts further and optimize productivity.

Google tools can be best implemented as a collective unit for proper interaction, as these tools work so well together. That is the reason everyone is collaborating and creating using the same tools.

Businesses of any size can use Google tools for free. Especially looking into Google Workspace while considering Google tools for your business, to look for the best fit.