AI-Enhanced Keyword Selection In PPC Campaigns

AI-Enhanced Keyword Selection In PPC Campaigns

PPC (pay-per-click) keyword research is the process of identifying the keywords to target within a paid advertising campaign on platforms like Google Ads and Microsoft Ads. It includes analysing search queries that potential customers use when searching for businesses, products, or services similar to yours.

This ultimately helps in choosing the right keywords to bid on in PPC campaigns. Avoid wasting ad budget on keywords that won’t drive revenue for the business.

Trends in PPC Keyword Research

Keyword research and selection process becomes not just automated, but also continually improving.

57% of PPC specialists conduct keyword research weekly, while 38% do it monthly.

88% of PPC specialists use AI tools like ChatGPT in their keyword research. AI can actually save you time and give you insights you might miss on your own.

AI is a game-changer for PPC as the use of AI enhances keyword strategy.

AI tools can process vast amounts of data faster than any human ever could. They identify patterns, analyze search behavior, and even predict trends, giving you insights that are both actionable and timely.

AI handles the heavy lifting, so you may concentrate on higher-level strategy rather than spending hours searching through search terms, rival advertisements, or campaign performance data.

More significantly, AI systems grow more intelligent with each data item they examine as they learn and adapt over time.

AI Use for New Keyword Research

AI can enhance PPC strategy by discovering new keywords.

Traditional keyword research relies on manual tools and processes, while AI tools such as Google’s Keyword Planner, other third-party tools, and AI-powered tools such as ChatGPT’s keyword analysis capabilities are taking it up a notch.

These tools don’t just spit out related search terms; they can provide context, trends, and relevance scores based on real-time data.

How AI Tools Find New Keywords

By analysing search patterns over millions of searches, AI-powered keyword tools are able to identify developing trends, consumer interests, and semantic relationships that might otherwise go unnoticed.

AI might identify an increase in searches for [low-impact exercises for elderly] or [home workout routines for busy moms]. For instance, if you are overseeing an advertising campaign for a fitness brand.

AI’s capacity to take user intent into account is even more potent.

AI gives context, determining whether a user is more likely to be seeking information, making a purchase, or wishing to compare products, rather than merely providing you with a list of keywords.

This ultimately helps in creating campaigns aligning closely with user intent, which is important for achieving higher quality scores, leading to better ad placement.

Tools and Tactics for AI-driven Keyword Discovery

• Google’s Keyword Planner (AI-driven recommendations)
• ChatGPT or Jasper for idea generation

Adding Keywords to Existing Campaigns

AI isn’t just great at discovering keywords but also incredibly useful for helping you refine your existing campaigns.

This is particularly important if your campaign has been running for a while and might demand some fine-tuning.

AI for Keyword Expansion

AI helps in intelligently expanding keyword lists by closely finding related keywords, synonyms, and long-tail variations.

For instance, running ads for a local bakery using keywords, AI tools might suggest adding longer variations in keyword. This is helping you in reaching more specific audiences who are ready to convert.

Leveraging AI for Semantic Keywords

Semantic keyword matching is another area where AI shines.

AI doesn’t rely strictly on exact keyword matches, unlike traditional keyword match types. Instead, it understands the broader meaning behind search queries and ensures targeting more relevant searches.

For instance, Google’s AI algorithms now take into account a search query’s broader intent, providing a more sophisticated keyword match than they did a few years ago.

This means that using keywords in your campaign involves more than just volume; it also involves relevancy and purpose alignment.

AI-Powered Keyword Expansion in Optmyzr

Optmyzr is a tool that integrates AI and machine learning for suggesting keyword expansions and bid adjustments in real time.

Negative Keyword Selection

A successful PPC campaign is about the keywords you include and also about the keywords you exclude. AI can help you refine your negative keyword strategy like a pro.

Adding “free” as a negative keyword could prevent your ads from showing to users looking for “free delivery” or “free returns,” which are often associated with ready-to-buy customers.

AI tools helps in analysing search queries in real-time, identifying irrelevant traffic while being nuanced enough to avoid overly broad exclusions.

Adding negative keywords preventing wastes ad spend without cutting off relevant users.

AI can also spot trends in what kinds of queries lead to bounces or low engagement, which aids in automatically refining the negative keyword list with precision, based on performance data.

Tools for managing negative keywords include –

• Google Ads Search Query Report (AI-Enhanced)
• Custom AI algorithms for negative keyword mining

Some practical tips for making AI-enhanced keyword selection work:

• Regularly updating your keyword lists
• Refining negative keywords consistently
• Experimenting with different AI tools

Final Thoughts

For PPC marketers, AI is here to make PPC campaigns more efficient, more strategic, and ultimately, more successful.

AI used for:

• Enhancing keyword research
• Optimizing existing campaigns
• Refining negative keyword strategies